WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Off-Page & Technical SEO

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Off-page SEO activities, such as building backlinks from reputable websites, improve search ranking by signalling authority.

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Technical SEO optimises website mechanics for efficient crawling and indexing.

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This includes site speed, mobile-friendliness, XML sitemaps for discovery, robots.txt for crawler instructions, and HTTPS security.

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User experience also indirectly influences SEO, as UX signals (e.g. bounce rate & time on site) are considered when ranking pages.