WEBVTT

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Search Engine Optimisation

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Search Engine Optimisation (SEO) increases website traffic through organic search results.

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It involves optimising site content and structure to appeal to search engines like Google.

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Key principles include keyword research, on-page optimisation (e.g., title tags, meta descriptions, and headings), off-page SEO (e.g., backlinks), and technical SEO (e.g., site speed and mobile-friendliness).

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Let’s look at some of these principles in more detail.