WEBVTT

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This file was generated by Descript <www.descript.com>

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Simplicity

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Simplicity in website design means removing unnecessary elements to create clear, direct pathways for users.

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It involves avoiding clutter and focusing on essential features.

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Often linked with minimalist design, simplicity utilises ample whitespace to reduce mental workload, making the site easier to navigate and process.

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This approach enables users to achieve their goals more quickly, resulting in higher satisfaction and lower bounce rates.