WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Branding

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Consistent branding applies the same visual and tonal elements across all website pages and other platforms.

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This includes consistent logos, colour palettes, typography, and tone of voice.

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Maintaining uniformity in these elements reinforces brand identity and creates a cohesive visual experience.

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It ensures users recognise and trust the brand, contributing to a unified perception.