WEBVTT

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This file was generated by Descript <www.descript.com>

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Typography

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Typography is the art of arranging type to ensure readability and appeal, significantly impacting user experience and brand identity.

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Key considerations include selecting suitable font families (e.g., serif for traditional styles, sans-serif for modern clarity), appropriate font sizes for headings and body text (e.g., a minimum of 16px for body text), and adequate line and letter spacing.

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Text colour must also contrast sufficiently with the background for accessibility.