WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

00:00:00.040 --> 00:00:01.130
Written Content

00:00:01.406 --> 00:00:05.166
Effective written content is clear, concise, and easily scannable.

00:00:05.463 --> 00:00:09.953
Users often scan webpages, so short sentences and paragraphs are vital.

00:00:10.379 --> 00:00:16.859
Headings, subheadings, bullet points, and bold text improve scannability, acting as signposts for readers.

00:00:17.206 --> 00:00:26.656
The tone of voice should align with the brand, while natural keyword integration aids Search Engine Optimisation (SEO) without sacrificing readability.