WEBVTT

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This file was generated by Descript <www.descript.com>

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Content Principles

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The content of a website is what users come to consume, whether it's information, products, or entertainment.

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High-quality, well-structured content is paramount to achieving a website's purpose and engaging its audience.

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We’ll look at three different types of content:

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Written content

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Visual content

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And calls-to-action.

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Let’s look at each of these in more detail.