WEBVTT

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This file was generated by Descript <www.descript.com>

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Lesson Summary

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Websites serve various key purposes, including eCommerce, providing information, promoting products or services, and offering entertainment, each dictating specific design and functionality.

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Understanding the target audience is crucial for effective website creation, as it enables the tailoring of content, design, and functionality to meet user needs.

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Demographics provide broad, measurable facts about potential users (like age and location), guiding initial design and content decisions.

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User personas offer a deeper, detailed understanding of ideal users, encompassing their behaviours, motivations, goals, and pain points, enabling user-centred design.