WEBVTT

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This file was generated by Descript <www.descript.com>

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How Do User Personas Influence Website Design?

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User personas help bridge the gap between data and design, allowing developers to empathise with users.

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This deeper understanding leads to better user-centred design decisions, ensuring features help people achieve their goals.

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Website content is chosen to answer the persona’s questions and solve their problems.

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User Experience design is optimised to match the persona's behaviours and expectations.

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Personas also serve as a crucial reference during usability testing.

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Ultimately, referring to personas provides clear direction for design decisions.