WEBVTT NOTE This file was generated by Descript 00:00:00.060 --> 00:00:01.280 What are User Personas? 00:00:01.705 --> 00:00:08.765 While demographics provide a broad picture, user personas offer a much deeper, more detailed understanding of your target audience. 00:00:09.105 --> 00:00:17.515 A user persona is a fictional yet typical representation of your ideal user, created based on research & data about your target audience. 00:00:17.949 --> 00:00:24.029 They move beyond simple facts to consider elements like behaviours, motivations, goals, and pain points. 00:00:24.410 --> 00:00:35.000 Elements typically include a name, photo, demographic details, bio, goals, motivations, frustrations, behaviours, & technical proficiency. 00:00:35.450 --> 00:00:41.240 Personas provide a human touch to data, enabling more empathetic and user-centred design decisions. 00:00:41.540 --> 00:00:51.350 This detailed insight helps ensure the website achieves its intended goals by tailoring content, design, and functionality to specific user needs.