WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

00:00:00.090 --> 00:00:01.290
What are Demographics?

00:00:01.592 --> 00:00:07.702
Demographics are simply measurable facts about a group of people, providing a broad overview of your potential users.

00:00:08.104 --> 00:00:15.954
These characteristics provide an initial understanding of who might visit your website, enabling you to make informed decisions about design and content.

00:00:16.443 --> 00:00:23.423
Key demographic categories include age, gender, location, income, education, occupation, and ethnicity.

00:00:23.780 --> 00:00:29.510
For instance, a website designed for teenagers might use vibrant colours and interactive elements.

00:00:29.874 --> 00:00:36.894
In contrast, a site for seniors might prioritise larger text and more straightforward navigation for accessibility.

00:00:37.258 --> 00:00:42.468
Understanding these basic characteristics helps in shaping the initial direction of your website development.