WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Lesson Summary

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Visual identity translates a brand’s identity into a design.

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The business type influences the overall tone and sets expectations for style and presentation.

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The brand values give meaning to the design choices, helping visuals express what the business stands for.

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Brand positioning, whether economy, mid-range or high-end, determines how premium or accessible the look should feel.

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A successful visual identity must be consistent with the brand’s desired image and appropriate for its audience and market.

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If the design creates the wrong impression, it fails to represent the brand effectively.