WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Business Type

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The type of business often determines the tone of its visual style.

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A children’s toy company, for instance, benefits from cheerful colours, round shapes and friendly typography that appeal to both children and parents.

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In contrast, a financial firm might use structured layouts, traditional fonts and deep blues to suggest stability and professionalism.

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Different industries also follow their own visual conventions.

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For example, technology firms often favour clean, modern looks, while creative industries might use bold and expressive designs.

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Understanding the business type helps designers create visuals that feel natural and trustworthy within that market.