WEBVTT

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Introduction

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A brand’s visual identity communicates who the brand is and what it stands for.

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The design choices a business makes can influence how people feel about it and helps ensure the visual identity sends the right message.

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In this lesson, we’ll learn about:

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How visual identity relates to brand identity,

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How visual identity elements are influenced by business type, brand values and brand positioning,

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And why a visual identity must reflect the brand’s intended perception to be effective.