WEBVTT

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This file was generated by Descript <www.descript.com>

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Lesson Summary

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A visual identity is made up of elements that work together to represent a brand’s personality and values.

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Graphics provide instant recognition, while typography expresses tone and style.

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Colour creates emotional impact and helps shape how the brand feels, and layout controls how information is presented and understood.

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When these elements are combined thoughtfully, they create a consistent and memorable impression that influences how people perceive the brand.

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Designers also adapt these elements to suit different target audiences, ensuring that the visual identity feels appropriate, appealing, and trustworthy.