WEBVTT

NOTE
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Using Appropriate Elements for Different Target Audiences

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A strong visual identity also depends on how well it matches the intended audience.

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The same design choices that attract one group might not appeal to another.

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For instance, a brand aimed at young consumers could use bold fonts, bright colours, and playful shapes to feel modern & energetic.

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In contrast, a company targeting business professionals might use a structured layout, cooler colour tones, and refined typography to communicate reliability and expertise.

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By adapting the use of graphics, colour, and typography to suit their audience, they ensure that the identity not only looks appealing but also feels appropriate and relatable.