WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Colour Palette & Meaning

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Colour is one of the most powerful elements in visual identity because it creates immediate emotional responses.

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Brands carefully select their colour palette to match their values and audience expectations.

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For example:

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Blue often conveys trust, calm, and reliability,

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Red suggests energy, excitement, or urgency,

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And Green is associated with nature, health, and sustainability.

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Most brands use a primary colour and a few supporting colours for flexibility.

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Consistent use of these colours strengthens recognition and emotional connection.