WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Typography

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Typography refers to the style, size, and arrangement of text.

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It shapes the tone of communication.

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For instance, serif fonts (like Times New Roman) often feel formal or traditional, while sans-serif fonts (like Arial or Helvetica) look clean, modern, and approachable.

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A brand’s choice of font becomes part of its visual signature.

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For example, Coca-Cola’s flowing script reflects friendliness and nostalgia, whereas Google’s rounded sans-serif font feels simple and accessible.

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Typography also needs to be readable across different sizes and platforms, keeping the brand consistent from posters to mobile screens.