WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Graphics

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Graphics form the core visual element of a brand’s identity.

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They include logos, icons, and symbols that help audiences quickly recognise the brand.

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Shapes and symbols often carry meaning.

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For example, a circle can suggest unity and community, while sharp-edged shapes like triangles can feel dynamic or structured.

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A strong graphic should be simple enough to remember but distinctive enough to stand out.

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Think of the Nike swoosh or Apple’s bitten apple.

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Both are minimal designs that convey motion, innovation, and confidence.

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Reflect for a moment: what does the logo shape of your favourite brand suggest about its personality?