WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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The Elements of Visual Identity

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Every logo, font, and colour choice communicates something about the who the organisation is and what it stands for.

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These design decisions combine to make a consistent, recognisable identity.

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The main elements include:

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Graphics (shape or symbol),

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Typography,

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Colour palette and meaning,

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And layout and complexity.

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Let’s look at each of these elements of visual identity in more detail.