WEBVTT

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This file was generated by Descript <www.descript.com>

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Introduction

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A strong visual identity helps an organisation express its personality and values through design.

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Every element, from the logo and colours to the layout and typeface, works together to create an impression that audiences instantly recognise.

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In this lesson, we’ll learn about:

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The elements of visual identity,

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Combining elements to shape perception and emotion,

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And using appropriate elements for different target audiences.