WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Lesson Summary

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Visual identity is the visual personality of a brand that helps audiences recognise and connect with it quickly.

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Its key purposes are to build recognition, establish a brand, develop loyalty, and communicate meaning without words.

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Strong visual identity shapes first impressions and helps audiences understand tone, purpose, and values instantly.

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The core components of visual identity are the name, logo, and slogan or strap line.

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When these elements are consistent and intentional, they help a brand stand out and connect with its audience.