WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Slogan/Strap Line

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A slogan (or strap line) is a short, memorable phrase that communicates a brand’s purpose, attitude, or promise.

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It supports the name and logo by adding words that create personality or emotional impact.

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For example, Nike’s well-known strap line “Just Do It” communicates motivation, confidence, and action in only three words.

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Good slogans are brief, meaningful, and repeatable.

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They’re almost like verbal logos.

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In creative media, slogans can help set mood in seconds, especially on posters, adverts, and video intros.

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If the brand could speak in one short sentence, this would be it.