WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

00:00:00.000 --> 00:00:00.550
Logo

00:00:00.905 --> 00:00:05.505
A logo is a visual symbol or piece of stylised text that represents the brand.

00:00:05.974 --> 00:00:11.634
Unlike a name, a logo communicates through shape, colour, and style rather than meaning alone.

00:00:12.041 --> 00:00:19.311
Logos are designed to be instantly recognisable and versatile, working on everything from tiny app icons to giant billboards.

00:00:19.734 --> 00:00:23.494
They often become the quickest mental shortcut to identifying a brand.

00:00:23.883 --> 00:00:28.913
The best logos feel simple, intentional, and connected to the wider visual identity.

00:00:29.224 --> 00:00:31.504
Think about the logos you could sketch from memory.

00:00:31.934 --> 00:00:33.054
What makes them stick?