WEBVTT

NOTE
This file was generated by Descript <www.descript.com>

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Name

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A brand name is often the very first thing an audience encounters.

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It needs to be distinctive, easy to remember, and suited to the personality of the brand.

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Names can hint at purpose (like Innocent Drinks suggesting purity), create a feeling (like Netflix implying internet-based films), or simply be unique enough to stand out.

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In creative media, names also need to look good when written, as they’ll appear in posters, thumbnails, social posts, and more.

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If someone hears the name once, could they remember it later?

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That’s the real test of a strong name.