WEBVTT

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This file was generated by Descript <www.descript.com>

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Component Features of Visual Identity

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Visual identity is made up of tangible elements that audiences can recognise, remember, and connect with.

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These features often work together, forming the first layer of how a brand introduces itself visually.

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The most essential components include:

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Name,

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Logo,

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And slogan/strap line.

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For example: Spotify’s name, wave logo, and slogan ‘Listening is Everything’ work together as one visual identity.

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Let’s look at each of these component features in more detail.