WEBVTT

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This file was generated by Descript <www.descript.com>

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Recognition & Familiarity

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Visual identity helps a brand become instantly recognisable.

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When colours, fonts, logos, and layout styles are used consistently, they act like visual clues the brain remembers.

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Over time, audiences stop needing to consciously read a name: the design itself carries meaning.

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This is why some brands are recognised by colour alone, or by the shape of a logo without any text.

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In creative media, recognition matters because audiences sift through huge amounts of content quickly.

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A memorable visual identity helps work stand out and be recalled later.