WEBVTT

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This file was generated by Descript <www.descript.com>

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The Purpose of Visual Identity

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Visual identity shapes first impressions.

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You often judge something in seconds before reading a single word.

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A strong visual identity can:

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Improve recognition & familiarity,

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Help establish a brand,

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Develop brand loyalty,

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And communicate visually with audiences/consumers.

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Let’s look at each of these purposes of visual identity in more detail.