WEBVTT

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This file was generated by Descript <www.descript.com>

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Introduction

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Every brand, film, game, and media project sends messages before a single word is read.

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The colours, shapes, fonts, and visuals someone sees in the first few seconds shape their opinion, spark feelings, and build expectations.

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This is the power of visual identity.

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In this lesson, we’ll learn about:

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The purpose of visual identity,

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And the component features of visual identity.