Online Advertising

1. Question

1 point(s)

What is the benefit of search engine adverts?

Your website will appear at the top of the search results for certain key terms.
Your website will appear on the search engines homepage.
Your website will appear in other webpages being linked to by the search engine.
Your website won't appear in search results at all without it.

2. Question

1 point(s)

Keywords describe a website and are used by search engines to match search queries with appropriate websites.

True
False

3. Question

1 point(s)

Where do banner adverts most commonly appear?

At the bottom of web pages.
In the middle of the web pages content.
At the top and sides of web pages.
In popup windows.

4. Question

1 point(s)

How are banner adverts targeted at users?

They change adverts constantly so one of them will be relevant to you.
They use browsing history to show adverts for products you might be interested in.
They are never targeted and are purely random.
They let you choose what you want to see an advert of.

5. Question

1 point(s)

Why are banner adverts unpopular with internet users?

They only advertise fake products.
They never show products that users are interested in.
They are always really boring.
They can be distracting and make it difficult to concentrate on the actual content.

6. Question

1 point(s)

What is the benefit of email advertising over traditional mail adverts?

They are more likely to sell a product.
They are much cheaper to send.
They look much nicer.
People prefer them to mail adverts.

7. Question

1 point(s)

What is the affiliate model?

A payment model where advertisers pay a fee each time one of their ads is clicked.
Unsolicited bulk email that is sent out for the purpose of advertising, phishing or spreading malware.
An advertising method where a website displays an advert for another company and is paid for driving traffic to the advertisers site.
Where websites agree to have shared links between each other so people might switch between.

8. Question

1 point(s)

What does PPC stand for?

Pay Per

9. Question

1 point(s)

PPC is a payment model where advertisers pay a fee for having their advert appear on someones webpage.

True
False

10. Question

1 point(s)

What is the affiliate site?

The website displaying an advert for another site.
The website that is having its advert displayed by another site.

Online Advertising

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