Products in the Media Industry 2

In the previous lesson we learnt about the media industry products video, audio and music. These are perhaps the most common and well-known media products.

However, there are many other types of products that we see and use all the time, in film, tv, the internet and more.

In this lesson, we will learn about the types of products used in the media industry, including:

  1. Animation
  2. Special effects (SFX, VFX)
  3. Digital imaging and graphics.

1. Animation

Animation is a form of video where we create the effect of moving images. Animation was often done without computers (you’ve probably made a flipbook animation in the corner of your textbooks before) but is typically created through computers and animation software now. Animation products include animated television programmes and films, gaming avatars and product animation for advertising.

Many media industry sectors use animation as a part of their business. For example, animation products are used in media sectors such as television, film, and the internet.

Below are examples of how each of these media sectors uses animation:

  • Television businesses use animation in different ways. The main use of animation in television is in animated cartoon kids and young adult programmes such as Paw Patrol or The Simpsons. Animation is an engaging form of entertainment for children and young adults, which is why animated shows are so successful.
  • Film businesses use animation as a core part of their content. The most successful film businesses such as Walt Disney and Pixar use animation to create films. Pixar currently has a net worth of over $14 billion, making it one of the most successful media industries of all time.
  • Social media businesses use animation to create engaging video content. Many independent content creators post animated videos to social media platforms such as YouTube.

Further Thought

Create a list of every type of animation product you can think of. You could do this as a brainstorm/mind map to make it more visual.

2. Special Effects (SFX, VFX)

Sound effects (SFX) and video effects (VFX) are audio and visual techniques we use to create an illusion, typically in film, tv and radio. SFX products include sound that is added into the content for effect, such as laughter, clapping and explosions. VFX products include video effects, such as fake rain added in post-production, and computer-generated imagery (CGI) – which is often used for mythical creatures, explosions, and green-screened locations.

There are two main industry sectors that use SFX and VFX products for their businesses. These are the television and film industry.

Below are examples of how each of these media sectors uses SFX and VFX:

  • SFX used in television and film – sound effect products used in television and film include computer designed sound such as explosive, gunfire, alien and spaceship noises, monster noises and more! Sound effects also include any audio that is added for effect such as laughter, cheering, vehicles such as trains, cars, and lorries. Sound effects are used to create an audio soundscape of the scene that is being viewed. Most audio in television and film is added to the content during post-production in a recording studio and not recorded live.
  • VFX used in television and film – video effect products used in television and film are designed to create a believable image for the screen. This can include CGI, which is used to create mythical creatures, spaceships, magical elements and more! As well as CGI, video effects include greenscreen which allows the television and film industry to use any background on their content. Another popular video effect is fake rain, snow, and sunshine. Video effects are all added to content post-production in a video editing studio.

Further Thought

Create a list of every type of special effects product you can think of. You could do this as a brainstorm/mind map to make it more visual.

3. Digital Imaging & Graphics

Digital imaging and graphics can be described are artwork that we produce using computer systems. Digital artists use software like Adobe Illustrator & Photoshop as well as hardware like graphics tablets to produce images & other graphics. Digital imaging and graphics products include still computer game images, online advertisements, logos, social media graphics and digital illustration.

Many media industry sectors use digital imaging and graphics as a part of their business. For example, digital imaging and graphics products are used in media sectors such as computer gaming, the internet, social media, and digital publishing.

Below are examples of how each of these media sectors uses digital imaging and graphics:

  • Computer gaming businesses use digital imaging and graphics to create their video gaming content. Digital imaging and graphics are used in a variety of ways including character design, background set, speech and text bubbles, loading screens, home, and menu screens and more! Each visual element of a computer or video game is made using graphic images.
  • The internet uses digital imaging and graphics on every website. Each website has digital images such as the business logo, the menu bar, illustrations, and background.
  • Social media businesses use digital images and graphics as a main part of their marketing. Many social media platforms post content that is purely imagery such as text quotes on a background, logos, and digital photos.
  • Digital publishing is one of the main businesses that use digital imaging and graphics. eBooks have a lot of digital images as a part of their content. This includes the front cover, any graphics or illustrations inside the book, the back page and any other graphic images that may be included.

Further Thought

Create a list of every type of digital imaging product you can think of. You could do this as a brainstorm/mind map to make it more visual.

Lesson Summary

So, to summarise what we’ve learnt in this lesson:

  • Animation is a form of computer-generated video that is created using animation software.
  • Animation products are used in media sectors such as television, film, and social media.
  • Sound effects (SFX) products include sound that is added into the content for effect, such as laughter, clapping and explosions.
  • There are two main industry sectors that use SFX and VFX products for their businesses. They are the film and television sectors.
  • Digital imaging and graphics products include still video game images, still computer game images, online advertisements, logos, social media graphics and digital illustration.
  • Digital imaging and graphics products are used in media sectors such as computer gaming, the internet, social media, and digital publishing.